Strategy Map

Financial
Perspectives

Customer
Perspectives

Internal
Processes
Perspectives

Learning
& Growth
Perspectives

Strategy Map Increase Operating Revenue Increase Shareholder Value Source Maximum & Low Cost Capital Maximumize Cost Effectiveness Become my preferred supplier by knowing and meeting my needs Transport my cargoes with large, modern and economical vessels Provide me with a reliable overall service Deliver my cargoes timely and intact Identify & Respond to Customers Needs Improve Environmental & Safety Performance Standards Select Appropriate Suppliers & Contractors Achieve Vessels' Contracted Performance & Maximize Reliability Manage Risks Effectively Maximize Vessels Utilization Achieve Cost Leadership in our Segment Deploy an IT platform which supports our decision making processes incl. developing ckarterers' data Recruit and retain appropriately skilled strategy focused & engaged employees Select and retain appropriate crews for our ships Create an internal customer-centric culture Align, reward & encourage our employees' success and passion for excellence Develop strategic competencies & the means for continuous targeted learning and knowledge sharing Revenue Growth Productivity Improvement

Balance Scorecard

Increase Shareholder Value

Return on Net Operating Assets (RONOA) = EBIT / (Operating Assets - NIB Liabilities)
Return on Equity = Net Profit after Tax / Average Equity Economic Value Added (EVA)

Increase Operating Revenue

Iason's Average daily TCE rate / BPI (4TC routes rate)

Maximize Cost Effectiveness

% change in average daily OpEx (per vessel) over previous fiscal period (Inflation-Adjusted)
% change in Iason's G&A expenses over previous fiscal period (in local currency - €)

Source Maximum & Low Cost Capital

Average days payable
Average effective interest rate – LIBOR Net Debt / Net Operating Assets

Deliver my cargoes timely and intact

% on-time deliveries (Number of discharges within charter-party time slot divided by total number of discharges)
% of discharges giving rise to cargo claims (Number of claims for cargo damage divided by total number of discharges)

Transport my cargoes with large, modern and economical vessels

Average customer rating for vessels' cargo intake capacity, fuel efficiency and age compared to average Panamax (Cust. survey)

Become my preferred supplier by knowing and meeting my needs

Average customer rating in overall satisfaction (Cust. survey)
% of charterers considering Iason as a preferred supplier (Cust. survey)

Identify & Respond to Customers Needs

# of actions taken to respond to customer needs

Manage Risks Effectively

# of vessel detentions - Average # of detentions per vessel per year (in scored period)
Losses incurred from manageable risks - Net total losses (costs & lost revenue in scored period) due to the incurrence of manageable business risks divided by total opex (prior fiscal period)

Improve Environmental & Safety Performance Standards

# of environmental & safety non-conformities - identified internally per vessel per year
# of PSC findings/deficiencies - per vessel per year relevant to Environmental & Safety Regulations

Select Appropriate Suppliers & Contractors

% of procurement orders with identified failures or non-conformities

Achieve Cost Leadership in our Segment

% of procurement orders with identified failures or non-conformities% of average daily OpEx / industry average (per vessel)

Maximize Vessels Utilization

% of available days (on charter + idle + ballast days) / ownership days
% of days on charter / available days
Average # of days rendered off hire while on charter

Provide me with a reliable overall service

# of charterers' complaints per vessel
# of incidents giving rise to hire deductions while chartered per vessel

Strategy Statement

By leveraging our long shipping experience and increasingly cost-efficient operation, as well as, through carefully timed and negotiated acquisitions of modern medium-sized bulk carriers, we will grow and rejuvenate our fleet and provide our customers with distinctly reliable seaborne transportation services focused on the coal, grains, fertilizers and minerals trades, while generating superior returns for our shareholders and steadily increasing our footprint.

Vision, Mission & Core Values

Vision

To be recognised as a leading shipping company in the global seaborne transportation of coal, minerals, grains and fertilizers with an aggregate annual cargo volume lift of 10 million tonnes by 2020.

Mission

MissionTo provide distinctly reliable seaborne transportation services to shippers, receivers of cargo and vessel operators in the dry bulk commodities industry.

Core Values

Our core values are founded on three distinct pillars: Safety, Reliability and Care.

  • Maximum safety –for our people, our vessels and our cargoes
  • Reliable quality –for our services extended to our customers
  • Continuous self-improvement –for our people, our infra-structure and our